{"id":116,"date":"2012-05-01T10:03:01","date_gmt":"2012-05-01T15:03:01","guid":{"rendered":"http:\/\/advancedpracticemanagementblog.wordpress.com\/?p=116"},"modified":"2012-05-01T10:03:01","modified_gmt":"2012-05-01T15:03:01","slug":"how-to-know-your-dental-website-is-making-progress-online","status":"publish","type":"post","link":"https:\/\/blog.advancedpracticemanagement.com\/blog\/how-to-know-your-dental-website-is-making-progress-online\/","title":{"rendered":"How To Know Your Dental Website Is Making Progress Online?"},"content":{"rendered":"

\"Advice<\/a>We know from our work in the field and our large client data base<\/a> that the internet has become an important source of new patients. (Patient referrals are still the #1 source, followed by signage\/visibility\/location, advertising and insurance company lists). Like you, almost every week, we hear of a new Internet marketing company or product or scheme. They all promise great results\u2014\u201dLots of new patients\u201d<\/em>, \u201cYou\u2019ll be first on a Google Search\u201d<\/em> or \u201cYou\u2019ll be on the first page.\u201d<\/em>, etc. We see that the follow through varies but is often weak.<\/p>\n

So, in addition to taking a very measured and research approach to the Internet, we also see our job as helping act as a \u201cfilter\u201d to help our clients sort through the various options and avoid spending their money and time on bull. So before you sign up for anything, call! We are not \u201call knowing\u201d but can help you sort things out.<\/p>\n

Which Online Marketing Programs Are Working to Bring In New Patients?<\/h2>\n

One of the ironies of advertising schemes is that by the time they\u2019ve proven they work for lots of dentists, they no longer work as well because everyone is doing it! So, you do want to be on the edge but you don\u2019t want to be on the bleeding edge.<\/p>\n

\"Google-Analytics-snapshot\"<\/a>Your website\/SEO people should be able to provide your \u201cGoogle Analytics<\/a>\u201d. This is part of the data you can get off of Google Analytics (this is an actual client\u2019s data from the first four months of 2012).<\/p>\n

There is much more to this but here\u2019s a sample bit. You can check your Google Analytics over time to see if your number of visits are increasing. This sample shows a pretty good rate of 73% of traffic came in by Search and they\u2019re getting nearly 50 people a month visiting their website from that (decent for that market).<\/p>\n

Places Scout\u00ae Report Gives Snapshot of Your Local Search Status<\/h2>\n

We are able to provide (and some SEO people will provide, but not all) a Google \u201cPlaces Scout\u201d report<\/a>.\u00a0 This is a special tool that shows your ranking based on various key words, both in organic search and local search results.<\/p>\n

\"Google-Places-progress-report\"<\/a>

For XYZ Dental Office
3\/20\/12 to 4\/30\/12<\/p><\/div>\n

As you can see, the client went from \u201cNot in Results\u201d to #1 in the \u201c7-Pack\u201d for a Google search for the \u201ccosmetic dentist\u201d keyword in their area.\u00a0 For the \u201cdentist\u201d keyword, they went from #3 to #2.\u00a0 In local search results, they went from #8 to #1 and from #3 to #2, respectively.\u00a0 All this is to say that they are moving up in the search order.<\/p>\n

What Is The Most Important Online Statistic to Dentists?<\/h2>\n

Easy, the number of new patients you\u2019re getting per month!\u00a0 The number of new patients are in your Manager Report (we track Comprehensive Exam New Patients for most of you).\u00a0 If that number is going up, that\u2019s a good thing, right?!\u00a0 However, even if they are not up yet, they will be over time if your web presence is improved.<\/p>\n

We can help you sort out what really is working and what isn\u2019t.\u00a0 This will help make sure you get the biggest bang for your buck over the long haul.\u00a0Ready to give your website presence a push or want to check up on your SEO people?\u00a0 Just call.<\/p>\n","protected":false},"excerpt":{"rendered":"

We know from our work in the field and our large client data base that the internet has become an important source of new patients. (Patient referrals are still the #1 source, followed by signage\/visibility\/location, advertising and insurance company lists). Like you, almost every week, we hear of a new Internet marketing company or product […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-dental-practice-management","category-internet-marketing-for-dentists"],"_links":{"self":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":0,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}