Monday, June 21, 2010
\nProtect Your Reputation.<\/p>\n
Keep an Eye Online!<\/p>\n
As you probably read in the recent Northwest Dentistry, given the pervasiveness of The Web, every Dentist is vulnerable to receive a derogatory review online.<\/p>\n
I\u2019ve seen several occasions in the last few weeks where Dentists didn\u2019t even know that there were negative reviews online. Do a Google search for your area…for example, \u201cMaple Grove Dentist.\u201d<\/p>\n
First of all, see if you come up under Google Maps within the first page or two. If not, get after your web guys. Also, make sure there is a link to your website. We\u2019re surprised how often there isn\u2019t.<\/p>\n
Then read the reviews. The only defense against a negative review is to have it diluted by a preponderance of positive reviews. Get patients who you are especially close with to write positive reviews ASAP.<\/p>\n
When you\u2019re looking for vacation places or searching online, you read reviews, don\u2019t you? As you know, in many places (but not all, yet), The Web is replacing Yellow Pages as a source of new patients. And despite years of controversy, I personally have seen Yellow Page and online advertising work, so it\u2019s worth staying on top of this. A bunch of good reviews can make a difference in your new patient flow.<\/p>\n
Posted by Bill Rossi at 7:51 AM
\nLabels: Advanced Practice Management, Bill Rossi, online reputation<\/p>\n","protected":false},"excerpt":{"rendered":"
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