{"id":667,"date":"2015-08-17T11:01:03","date_gmt":"2015-08-17T11:01:03","guid":{"rendered":"http:\/\/blogadvancedpracticemanagement.webaloo.com\/?p=667"},"modified":"2015-08-31T18:42:46","modified_gmt":"2015-08-31T18:42:46","slug":"digital-communications-what-is-it-what-good-is-it","status":"publish","type":"post","link":"https:\/\/blog.advancedpracticemanagement.com\/blog\/digital-communications-what-is-it-what-good-is-it\/","title":{"rendered":"Digital Communications: What Is It? What Good Is It?"},"content":{"rendered":"

(E.G., LIGHTHOUSE, REVENUEWELL, DEMANDFORCE, SOLUTION REACH, ETC.)\"dental<\/h2>\n

 <\/p>\n

 <\/p>\n

Use of this technology in\u00a0dental offices has almost\u00a0doubled in the last three\u00a0years. 38% of area dentists\u00a0now have it.<\/p>\n

    \n
  1. If you haven\u2019t got it, you\u2019re probably looking\u00a0into it and it is worthwhile to look into.<\/li>\n
  2. If you have it, chances are you\u2019re not using it to\u00a0its full capabilities. That\u2019s worth looking into.<\/li>\n<\/ol>\n

    Contrary to what the sales representative will tell\u00a0you, Digital Communication is not an all-purpose\u00a0cure to cancellations and failures. It can help keep a\u00a0practice busier but we cannot prove yet that it\u00a0reduces no-shows. We do know, however, that it\u00a0frees up front desk time and we also know that\u00a0clients have benefitted from its many applications:<\/p>\n

      \n
    1. Patients really like text and email\u00a0confirmations\u2014it\u2019s part of showing people you
      \nare keeping up with technology.<\/li>\n
    2. This gives your front desk team more time to\u00a0make appointments because they spend less\u00a0time confirming them.<\/span><\/li>\n
    3. It gives you the capability of getting surveys\u00a0from patients, which is good feedback but, as\u00a0importantly, can help you get more testimonials\u00a0for your website online reviews.\u00a0<\/span>We know that testimonials are important\u00a0conversion factors for converting website\u00a0visitors into patients. Think of your own\u00a0behavior when you shop for hotels and how you\u00a0<\/span>look at reviews.<\/span><\/li>\n
    4. Promote services such as Invisalign:\u00a0Example: a client of ours from Rochester used\u00a0an email and text announcement to promote\u00a0<\/span>their \u201cInvisalign Day\u201d. They feel that this was\u00a0responsible for 15 patient Invisalign starts.<\/span><\/li>\n
    5. Fill last minute openings:\u00a0Examples<\/span>: A\u00a0client in Wisconsin emails patients (RevenueWell) when they have last-minute openings in the hygiene schedule. They offer whitening (bite-down trays from Patterson) to the first person to respond and fill the appointment. \u201cLast minute openings. Come out and get that checkup you\u2019ve been putting off and you\u2019ll get free professional-strength whitening\u2026\u201d\u00a0Another client in Houston, TX uses digital email and texting (Demand Force) to announce last minute openings in their hygiene schedule. Their incentive is free movie tickets. They said some patients actually wait to schedule when they know they can get free movie tickets. Not all bad because it means that there are a lot of patients eagerly standing by to fill last-minute openings. You should not overdo it, but if you even do this once or twice a month to fill 2-8 hygiene slots as a result, it is a pretty good payoff.<\/li>\n<\/ol>\n

      There are many applications for digital communications and they\u2019re growing! My associate, Kelly Larson<\/a> stays on top of the constant changes and keeps a summary grid of the various digital communication companies to help you compare their offerings. Generally, they charge about $300\/mo. Most arrangements are month-to-month (companies are no longer asking for one or two year contracts).<\/p>\n","protected":false},"excerpt":{"rendered":"

      (E.G., LIGHTHOUSE, REVENUEWELL, DEMANDFORCE, SOLUTION REACH, ETC.)     Use of this technology in\u00a0dental offices has almost\u00a0doubled in the last three\u00a0years. 38% of area dentists\u00a0now have it. If you haven\u2019t got it, you\u2019re probably looking\u00a0into it and it is worthwhile to look into. If you have it, chances are you\u2019re not using it to\u00a0its full […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[4,35,6],"tags":[60,34],"class_list":["post-667","post","type-post","status-publish","format-standard","hentry","category-dental-practice-management","category-dental-technology","category-internet-marketing-for-dentists","tag-dental-digital-communications","tag-dental-marketing"],"_links":{"self":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":0,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/tags?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}