Of course, almost every dentist wants more new patients and everyone is looking for the quickest, fastest way to do it\u2026the \u201cSilver Bullet\u201d. As you probably have heard Bill say many times before, \u201cIt is possible to get more new patients but you have to actually do something.\u201d<\/p>\n
Let\u2019s talk about a recent case history\u2014by recent I mean over the last 2 years. This practice has worked hard on a number of fronts: they polished up their website, got updated photos, made sure their online directories were straight, kept somewhat active with Facebook, experimented with Pay per Click and \u201cConversion Factors\u201d on the website (e.g. offers and testimonials).<\/p>\n
The staff was coached on \u201cNew Patient Readiness\u201d making it more likely that patients\u2019 phone calls or website visits turned into patients inside the office.<\/p>\n
They even did call tracking to find out when new patients were calling in and the success rate in converting them.<\/p>\n
They also used all the features on their digital communication system (in this case Demand Force).<\/p>\n
The net result was the patients increased enough that now they\u2019re getting over six months \u201cextra\u201d new patients per year (and their Continuing Care numbers are going up too). Practice production is up over 15% this year.<\/p>\n
For most solo practices, an increase of 6-10 new patients a month is all they want or need to keep their practice cruising. For this Doctor, it wasn\u2019t just one thing. It wasn\u2019t all that expensive or hard though either.<\/p>\n
That\u2019s why we believe in \u201cChecklists\u201d. We use Checklists to insure Continuing Care effectiveness, Collections effectiveness and so on. When our clients work with our \u201cNew Patient\/ Marketing Checklist\u201d and complete it each month, we see the best results. Every office should have a person in charge of their marketing efforts\u2014if you\u2019re serious about bringing in new patients, you have to designate a person to be in charge of that, just like there should be a specific person in charge of Continuing Care, Collections, etc. That\u2019s how you insure that those advances on many fronts actually happen. Otherwise, they\u2019re just good ideas (Thank you notes aren\u2019t sent, reviews aren\u2019t tracked or added to, website visitors aren\u2019t converted into patients, etc.).<\/p>\n
Are you serious about giving your marketing a push? Call me and we\u2019ll come up with a specific plan for your office. It\u2019s my job to support your staff, coach them and give them the advice they need to be successful. I also keep them accountable but I\u2019m accountable too. Together we can make things happen.<\/p>\n","protected":false},"excerpt":{"rendered":"
To Move the Numbers, You Have to Do a Number of Things Of course, almost every dentist wants more new patients and everyone is looking for the quickest, fastest way to do it\u2026the \u201cSilver Bullet\u201d. As you probably have heard Bill say many times before, \u201cIt is possible to get more new patients but you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-686","post","type-post","status-publish","format-standard","hentry","category-dental-practice-management"],"_links":{"self":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/comments?post=686"}],"version-history":[{"count":0,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/686\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/media?parent=686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/categories?post=686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/tags?post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}