With the ever increasing use of smart\u00a0phones, we are experiencing a cultural\u00a0shift in what is now considered\u00a0\u201cpersonalized customer service\u201d. Rather than every\u00a0patient wanting a phone call, patients today expect to be\u00a0able to choose HOW they are communicated with. Since
\nyour practice base is likely a mix of Baby Boomers to\u00a0Millennials, we encourage you to provide a choice of\u00a0email and text in addition to calls and direct mail.\u00a0Fortunately, this has been made easier through patient\u00a0communication systems such as RevenueWell,\u00a0Lighthouse, Demandforce, Solution Reach, etc.\u00a0According to our most recent survey, about half of you\u00a0are now using one of these programs.<\/p>\n
But, did you know that beyond the ability to systematize\u00a0appointment reminders and contact patients when they\u00a0are due for their next hygiene visit that there are a\u00a0number of other benefits for both keeping in touch with\u00a0patients between visits as well as attracting new patients\u00a0and building your online presence?<\/p>\n
Here is a checklist to make sure you are taking\u00a0advantage of those additional perks:<\/p>\n
Collect patient reviews on Google, Yelp, etc.<\/strong> (use\u00a0post-appointment messages to collect feedback\u00a0and direct patients to your social sites for reviews).<\/p>\n Feature patient reviews on your website<\/strong> (stream a\u00a0feed of your reviews chronologically on your\u00a0website for prospective patients).<\/p>\n Make sure your business information is the same\u00a0as on your Google listing and website footer\/\u00a0contact page<\/strong> (name, address, phone number \u2013\u00a0some services subscribe to a list aggregating\u00a0service to help build your online presence so you\u00a0want it to be consistent).<\/p>\n Make sure your important directory links are\u00a0connected<\/strong> (Google, Yelp, Healthgrades, etc. \u2013\u00a0again for building your online presence).<\/p>\n Add link for your Patient Portal on your website<\/strong>\u00a0to bring patients back to your website repeatedly\u00a0to pay their balance online, request an\u00a0appointment, etc. (Google likes to see repeat Develop your one-page website<\/strong> for additional\u00a0online presence (most services offer you\u00a0microsite which is optimized for search with all\u00a0of your important office and contact information,\u00a0as well as another place to see your reviews).<\/p>\n Subscribe to their social media content<\/strong> for ideas\u00a0to keep your Facebook page fresh and up to date\u00a0(not available through all services).<\/p>\n Keep in touch with patients after their\u00a0appointment with post-op information and\u00a0treatment plan follow up<\/strong> (not available through\u00a0all services).<\/p>\n Personalize your birthday message<\/strong> with a team\u00a0photo \u2013 or better yet \u2013 a video of you wishing\u00a0them a happy birthday!<\/p>\n Use campaigns to customize messages to promote\u00a0pertinent services\/technology to subgroups of\u00a0your patient base. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Make The Most of Your Patient\u00a0Communication System: With the ever increasing use of smart\u00a0phones, we are experiencing a cultural\u00a0shift in what is now considered\u00a0\u201cpersonalized customer service\u201d. Rather than every\u00a0patient wanting a phone call, patients today expect to be\u00a0able to choose HOW they are communicated with. Since your practice base is likely a mix of Baby […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[24,28,36],"tags":[],"class_list":["post-822","post","type-post","status-publish","format-standard","hentry","category-apm-news","category-apm-surveys","category-bulletin-articles"],"_links":{"self":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/comments?post=822"}],"version-history":[{"count":0,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/posts\/822\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/media?parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/categories?post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.advancedpracticemanagement.com\/blog\/wp-json\/wp\/v2\/tags?post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ntraffic).<\/p>\n